Hilton has officially launched its Apartment Collection brand, now accepting reservations at the first two properties. This move gives Hilton Honors members new ways to earn and redeem points at apartment-style accommodations—a rapidly growing segment in the travel market.
Our Take
Good news for Hilton loyalists and extended-stay travelers. Hilton is smartly expanding into the apartment-style space, giving Honors members more flexibility and options, especially for longer stays or families. While details on points earning and elite perks are still emerging, this is a positive step for those who want hotel benefits in a home-like setting.
What Changed
- Hilton's Apartment Collection is now live, with reservations open at two properties
- The brand targets travelers seeking apartment-style accommodations with hotel benefits
- Honors members can now earn and redeem points at these new properties (specific earning/redemption rates not yet published)
Who Benefits Most
- Hilton Honors elites seeking longer stays: Apartment-style properties are ideal for travelers on extended business trips or families, who can now enjoy elite perks (like upgrades or late checkout) in a more spacious setting.
- Points maximizers: Members who prefer to earn and burn Hilton Honors points for non-traditional stays now have more options, especially in markets where apartment hotels are in demand.
- Digital nomads: Those working remotely can book longer stays with the comfort of an apartment and the reliability of Hilton's service and loyalty program.
- Families and groups: Apartment-style layouts mean more space and amenities for group travel, with the added bonus of earning Hilton Honors points.
Who Should Be Cautious
- Travelers focused on luxury full-service hotels: Apartment Collection properties may lack the amenities of Hilton's top-tier brands (like spas or fine dining).
- Those expecting traditional hotel experiences: If you prefer daily housekeeping or on-site restaurants, the apartment model may not meet your expectations.
- Points value seekers: Until Hilton publishes exact redemption rates for Apartment Collection, it's unclear if these stays will offer the best cents-per-point value compared to standard hotels.
What To Do Right Now
- Check Hilton's website for Apartment Collection locations and availability if you have upcoming extended stays.
- Monitor Hilton Honors communications for updates on points earning and redemption rates at these properties.
- If you have elite status, confirm which perks (like upgrades or breakfast) will apply at Apartment Collection properties.
- Compare the cost in points vs. cash to ensure you're getting good value for your Hilton Honors points.
