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Card Strategy

Churning

Definition

Churning is the practice of repeatedly opening credit cards to collect welcome bonuses, sometimes canceling and reapplying for the same card. Issuers now block most of it: Chase enforces the 5/24 rule and once-per-lifetime Sapphire bonuses (since January 2026), while Amex restricts most bonuses to once per lifetime per card.

Classic churning — open, earn the bonus, cancel, reapply, repeat — largely died as issuers built rules against it. What survives is slower and more strategic: sequencing different cards over years.

The rule landscape in 2026. Chase: 5/24 plus, since January 25, 2026, once-per-lifetime bonuses on each Sapphire card (CSP and CSR tracked separately). Amex: once per lifetime per card, with occasional "no lifetime language" offers. Capital One: limits on approvals and inventory of its own. Citi: 48-month timers on some families.

What responsible sequencing looks like. One new card every 3-4 months, Chase cards prioritized while under 5/24, business cards interleaved (they don't add to 5/24), every bonus met with organic spend, and balances paid in full — interest wipes out any bonus math.

Example. A two-player household alternating applications can clear 400,000-600,000 points in a year from 4-6 well-chosen bonuses without breaking any issuer rule.

Common mistakes: cancelling cards within the first year (issuers may claw back bonuses and it burns goodwill), gaming the same issuer aggressively enough to trigger shutdowns, and carrying balances — churning only works at zero interest paid.

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